PODCAST
The three questions that sell the new range
Two minutes before opening, in the words of your top associates
0:00 2:05 1×
Forge for Sales reads your CRM in real time. It reads your pipeline in real time, coaches reps on the deals they are working on right now, and measures every moment against deal velocity and win rate, not training hours.
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Enterprise sales teams burn 40+ hours per rep per year on onboarding, methodology, product, negotiation and compliance training. Only 20% of it reaches the moment of the deal. The rest is forgotten within weeks. Forge closes the gap by coaching reps where they sell.
Forge reads your CRM in real time. It knows the deal, the stage, the objections raised, the competitor in play, and coaches the rep on exactly that context.
MEDDIC, Challenger, SPIN, Value-Based Selling. Feed Forge your methodology, pricing defense playbook and ICP rules, and every coach becomes your best rep in the team.
Forge measures win rate, average deal size, time-to-close, ramp time, and proves which coaching moments moved which KPI.
Sometimes the moment calls for a 90-second flashcard. And sometimes for a role play before a difficult conversation. The coach reads the moment and pushes the right format or the user asks for the one they need. 15+ activity types today, including these:
Film it, the coach checks it. Film a kitchen, a shelf or a workstation. The coach checks it against your standards and says what to fix.
Practise before the real thing. Tutor, assessor or role play, practise the difficult conversation, the live demo, the regulator interview before the real one.
Listen on the way. Lecture, interview or Q&A audio formats, listen on the commute, between sites, or before the 1:1.
Ask, and the coach answers from your content. Your methods, your procedures and your team's context, with the sources.
Remember what matters. Spaced-repetition cards on the policy, the playbook, the product. Built for retention.
The coach comes to you. A nudge at the right moment, before the meeting, the shift or the launch.
Every step moves the programme on. Each activity completed counts in the programme, and the coach suggests what comes next.
Pre-built for revenue teams. Trained on your sales motion. Each coach below comes with a sales playbook out of the box. Plug in your ICP, your pricing, your CRM fields, and it becomes your team's always-on sales coach. Coaching shows up where your reps already work, in Salesforce, HubSpot, Gong, Slack.
Before a meeting, Forge's sales coach helps prepare it from your offers, sales materials and the account context in the CRM: objectives, discovery questions, likely objections. The salesperson can then rehearse in a simulation and get instant feedback.
Yes. Forge offers role plays where the coach plays the client, using the real objections of your market: price, competition, timing. Each simulation ends with precise feedback on what worked and what to work on, then another attempt if needed.
Yes. Forge connects to Salesforce and the main CRMs. The coach uses account and opportunity context to tailor preparation and the effect of coaching shows in your sales KPIs.
KPIs are chosen with you at the start: conversion rate, average deal size, sales cycle length, time to first deal for a new salesperson. Forge links each team's practice to those KPIs to show the effect of coaching.
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